There are literally hundreds of marketing options for your business to consider. However all of them are secondary in importance to building your own customer mailing list. Everything that you do in your business should be targeted towards this objective. When you acquire a list of qualified and targeted customers and prospects a huge marketing hurdle has been overcome.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable. So give one of our Norcon Specialists a call today for a free quote (877) 822-9292 or visit us on the web www.NorconMarketing.com.
Monday, September 29, 2008
Tuesday, September 23, 2008
PRE NOD FILES
A new and amazing way for mortgage brokers to get new business and at the same time help a homeowner from losing their home. These homeowners are late on their monthly payment 30-60-90-120-150 days. They need some financial help before they go into pre foreclosure. Perfect for refinancing, taking cash out to pay the bills! This credit seeker data is an amazing file for your call center or to send out mailers!
Selects Available: phones (where available), home value, mortgage amount
Since this is information that comes directly from credit bureaus you must provide the following information before this information can be released:
Lender or Broker ID
Issuing state of Lender or Broker ID
Company name, address, and phone
Copy of your mail or telemarketing script
Once the documents are received and approved, then you will receive your order within 24-48 hours.
YOU WILL NOT BE DISAPPOINTED!
Cost: 2500 record minimum at $.30 each
Please do not hesitate to contact me with any questions.
I look forward to speaking with you and forming a lasting relationship.
Thank you,
Jackie
Norcon Marketing
727-822-5000
www.NorconMarketing.com
7:51 AM - 0 Comments - 0 Kudos - Add Comment - Edit - Remove
Selects Available: phones (where available), home value, mortgage amount
Since this is information that comes directly from credit bureaus you must provide the following information before this information can be released:
Lender or Broker ID
Issuing state of Lender or Broker ID
Company name, address, and phone
Copy of your mail or telemarketing script
Once the documents are received and approved, then you will receive your order within 24-48 hours.
YOU WILL NOT BE DISAPPOINTED!
Cost: 2500 record minimum at $.30 each
Please do not hesitate to contact me with any questions.
I look forward to speaking with you and forming a lasting relationship.
Thank you,
Jackie
Norcon Marketing
727-822-5000
www.NorconMarketing.com
7:51 AM - 0 Comments - 0 Kudos - Add Comment - Edit - Remove
Monday, September 22, 2008
Common Direct Marketing Mistakes
The Bottom Line: Direct Mail Works
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
• Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
• Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
• Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
• Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.
Call the Norcon Marketing Professionals at (877) 822-9292 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
• Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
• Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
• Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
• Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.
Call the Norcon Marketing Professionals at (877) 822-9292 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Tuesday, September 16, 2008
Direct Mail Lists for Homeowners and Businesses
The Bottom Line: Direct Mail Works
It’s the ideal direct marketing scenario: A prospect opens their mailbox, pulls out your marketing materials, and thinks: How did they know I need this?
In a perfect marketing world, you’d identify potential customers without fail. They’d always be receptive to your message. Convincing them to use your services would be as simple as sending a postcard, and they’d call you for more information.
Achieve the closest image of this utopia possible through verified lead generation. Target businesses through employee size information, year started, minority owner code and small business indicators. Streamline a prospect list with homeowner data that includes foreclosures, interest rates and loan amount.
Remember: the goal is to be needed. It’s not enough to bombard random addresses with glossy advertising – the trick lies in the triumvirate of sound strategy, fresh leads and seamless execution. Get your message in front of those most likely to act.
Marketing professionals trust Norcon Marketing for fresh direct mail lists for homeowners and businesses. Call the Norcon Marketing professionals at (877) 822-9292 to discover more about how their mailing lists can help you achieve marketing success. They’re the company that jumps through hoops to provide you with seamless marketing solutions that fit your needs, and they’re ready to ensure your message reaches the right mailboxes.
It’s the ideal direct marketing scenario: A prospect opens their mailbox, pulls out your marketing materials, and thinks: How did they know I need this?
In a perfect marketing world, you’d identify potential customers without fail. They’d always be receptive to your message. Convincing them to use your services would be as simple as sending a postcard, and they’d call you for more information.
Achieve the closest image of this utopia possible through verified lead generation. Target businesses through employee size information, year started, minority owner code and small business indicators. Streamline a prospect list with homeowner data that includes foreclosures, interest rates and loan amount.
Remember: the goal is to be needed. It’s not enough to bombard random addresses with glossy advertising – the trick lies in the triumvirate of sound strategy, fresh leads and seamless execution. Get your message in front of those most likely to act.
Marketing professionals trust Norcon Marketing for fresh direct mail lists for homeowners and businesses. Call the Norcon Marketing professionals at (877) 822-9292 to discover more about how their mailing lists can help you achieve marketing success. They’re the company that jumps through hoops to provide you with seamless marketing solutions that fit your needs, and they’re ready to ensure your message reaches the right mailboxes.
Monday, September 15, 2008
Target your market
The question of fresh versus frozen isn’t just a produce debate. Some marketing companies “freeze” their mailing lists and thaw them for re-use year after year. Each time, the list wilts a little more, becoming less effective as peoples’ situations change. If your mailing list broker is feeding you leads they haven’t updated in ages, the freeze-dried information may literally have gone bad.
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call (877) 822-9292 to discover more.
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call (877) 822-9292 to discover more.
Wednesday, September 10, 2008
Was lead generation worth it?
For most organizations, lead generation is a hit-or-miss affair. Yet if you look at businesses that are prospering they understand that
an effective lead genaeration process is the life blood of an organizations sales engine. These organizations understand that effective lead generation is a process not a one time event.
One of the best examples of the effectiveness of the lead generation business model is the pay per click advertising model which is now prevalent online. Currently the largest search engines allow advertisers to bid for one click of traffic which is organized by keyword category.
A few years back the most expensive keyword on the internet was "mesothelioma lawyer." This terms cost upwards of $120 per click as lawyers interested in large class action lawsuits against asbestos manufacturers were bidding for visitors to arrive at their websites.
Although this amount might seem ludicrous to the uniformed, let's do the math. Let's assume that only one out of 200 visitors who visited the website became a customer of the law firm. This means that the law firm paid over $24,000 for the traffic. However if through tat one customer they could win a multi million dollar cash settlement the question needs to be asked was the lead generation campaign worth it?
Lead generation is vital to all businesses. The money spent on lead generation is wasted unless the leads are managed and monitored to ensure a return. This is referred to as the conversion rate. Effective marketing organizations understand that lead generation is the bridge between marketing and sales.
Here are some ideas that can prove vital to your lead generation strategy:
1) Work with a direct mail marketing company who has many years of experience in purchasing lists for your lead generation campaign. These companies are invaluable in being able to collate hard to find data and information.
2) Make sure that you have a plan and process in place to effectively follow up with all leads that are generated. Many companies like to follow up by phone exclusively. Other companies rely on direct mail. The important thing is that you track the conversion rate of your campaign.
3) Verify with your lead generation merchant that if certain leads are not legitimate that they will refund or replace those individual elements.
4) Look at the big picture. If you are purchasing a list for $1500 and it generates $20,000 of revenue for you focus on that fact.
Often beginners who purchase direct mail marketing lists get frustrated by low conversion rates on their offers.
5) An experienced direct mail marketing company can tell you in advance the responsiveness that certain lists have exhibited recently. Study what the list you are considering communicating with has purchased in the recent past. A great resource in this regard is the Standard Rate Data Service.
6) If at first you do not succeed be willing to change your offer and approach. The mailing list is very important but equally important is your offer and message.
I hope you can implement these factors effectively in your business and make lead generation an important component of your companies sales and marketing process.
an effective lead genaeration process is the life blood of an organizations sales engine. These organizations understand that effective lead generation is a process not a one time event.
One of the best examples of the effectiveness of the lead generation business model is the pay per click advertising model which is now prevalent online. Currently the largest search engines allow advertisers to bid for one click of traffic which is organized by keyword category.
A few years back the most expensive keyword on the internet was "mesothelioma lawyer." This terms cost upwards of $120 per click as lawyers interested in large class action lawsuits against asbestos manufacturers were bidding for visitors to arrive at their websites.
Although this amount might seem ludicrous to the uniformed, let's do the math. Let's assume that only one out of 200 visitors who visited the website became a customer of the law firm. This means that the law firm paid over $24,000 for the traffic. However if through tat one customer they could win a multi million dollar cash settlement the question needs to be asked was the lead generation campaign worth it?
Lead generation is vital to all businesses. The money spent on lead generation is wasted unless the leads are managed and monitored to ensure a return. This is referred to as the conversion rate. Effective marketing organizations understand that lead generation is the bridge between marketing and sales.
Here are some ideas that can prove vital to your lead generation strategy:
1) Work with a direct mail marketing company who has many years of experience in purchasing lists for your lead generation campaign. These companies are invaluable in being able to collate hard to find data and information.
2) Make sure that you have a plan and process in place to effectively follow up with all leads that are generated. Many companies like to follow up by phone exclusively. Other companies rely on direct mail. The important thing is that you track the conversion rate of your campaign.
3) Verify with your lead generation merchant that if certain leads are not legitimate that they will refund or replace those individual elements.
4) Look at the big picture. If you are purchasing a list for $1500 and it generates $20,000 of revenue for you focus on that fact.
Often beginners who purchase direct mail marketing lists get frustrated by low conversion rates on their offers.
5) An experienced direct mail marketing company can tell you in advance the responsiveness that certain lists have exhibited recently. Study what the list you are considering communicating with has purchased in the recent past. A great resource in this regard is the Standard Rate Data Service.
6) If at first you do not succeed be willing to change your offer and approach. The mailing list is very important but equally important is your offer and message.
I hope you can implement these factors effectively in your business and make lead generation an important component of your companies sales and marketing process.
Was lead generation worth it
For most organizations, lead generation is a hit-or-miss affair. Yet if you look at businesses that are prospering they understand that
an effective lead genaeration process is the life blood of an organizations sales engine. These organizations understand that effective lead generation is a process not a one time event.
One of the best examples of the effectiveness of the lead generation business model is the pay per click advertising model which is now prevalent online. Currently the largest search engines allow advertisers to bid for one click of traffic which is organized by keyword category.
A few years back the most expensive keyword on the internet was "mesothelioma lawyer." This terms cost upwards of $120 per click as lawyers interested in large class action lawsuits against asbestos manufacturers were bidding for visitors to arrive at their websites.
Although this amount might seem ludicrous to the uniformed, let's do the math. Let's assume that only one out of 200 visitors who visited the website became a customer of the law firm. This means that the law firm paid over $24,000 for the traffic. However if through tat one customer they could win a multi million dollar cash settlement the question needs to be asked was the lead generation campaign worth it?
Lead generation is vital to all businesses. The money spent on lead generation is wasted unless the leads are managed and monitored to ensure a return. This is referred to as the conversion rate. Effective marketing organizations understand that lead generation is the bridge between marketing and sales.
Here are some ideas that can prove vital to your lead generation strategy:
1) Work with a direct mail marketing company who has many years of experience in purchasing lists for your lead generation campaign. These companies are invaluable in being able to collate hard to find data and information.
2) Make sure that you have a plan and process in place to effectively follow up with all leads that are generated. Many companies like to follow up by phone exclusively. Other companies rely on direct mail. The important thing is that you track the conversion rate of your campaign.
3) Verify with your lead generation merchant that if certain leads are not legitimate that they will refund or replace those individual elements.
4) Look at the big picture. If you are purchasing a list for $1500 and it generates $20,000 of revenue for you focus on that fact.
Often beginners who purchase direct mail marketing lists get frustrated by low conversion rates on their offers.
5) An experienced direct mail marketing company can tell you in advance the responsiveness that certain lists have exhibited recently. Study what the list you are considering communicating with has purchased in the recent past. A great resource in this regard is the Standard Rate Data Service.
6) If at first you do not succeed be willing to change your offer and approach. The mailing list is very important but equally important is your offer and message.
I hope you can implement these factors effectively in your business and make lead generation an important component of your companies sales and marketing process.
an effective lead genaeration process is the life blood of an organizations sales engine. These organizations understand that effective lead generation is a process not a one time event.
One of the best examples of the effectiveness of the lead generation business model is the pay per click advertising model which is now prevalent online. Currently the largest search engines allow advertisers to bid for one click of traffic which is organized by keyword category.
A few years back the most expensive keyword on the internet was "mesothelioma lawyer." This terms cost upwards of $120 per click as lawyers interested in large class action lawsuits against asbestos manufacturers were bidding for visitors to arrive at their websites.
Although this amount might seem ludicrous to the uniformed, let's do the math. Let's assume that only one out of 200 visitors who visited the website became a customer of the law firm. This means that the law firm paid over $24,000 for the traffic. However if through tat one customer they could win a multi million dollar cash settlement the question needs to be asked was the lead generation campaign worth it?
Lead generation is vital to all businesses. The money spent on lead generation is wasted unless the leads are managed and monitored to ensure a return. This is referred to as the conversion rate. Effective marketing organizations understand that lead generation is the bridge between marketing and sales.
Here are some ideas that can prove vital to your lead generation strategy:
1) Work with a direct mail marketing company who has many years of experience in purchasing lists for your lead generation campaign. These companies are invaluable in being able to collate hard to find data and information.
2) Make sure that you have a plan and process in place to effectively follow up with all leads that are generated. Many companies like to follow up by phone exclusively. Other companies rely on direct mail. The important thing is that you track the conversion rate of your campaign.
3) Verify with your lead generation merchant that if certain leads are not legitimate that they will refund or replace those individual elements.
4) Look at the big picture. If you are purchasing a list for $1500 and it generates $20,000 of revenue for you focus on that fact.
Often beginners who purchase direct mail marketing lists get frustrated by low conversion rates on their offers.
5) An experienced direct mail marketing company can tell you in advance the responsiveness that certain lists have exhibited recently. Study what the list you are considering communicating with has purchased in the recent past. A great resource in this regard is the Standard Rate Data Service.
6) If at first you do not succeed be willing to change your offer and approach. The mailing list is very important but equally important is your offer and message.
I hope you can implement these factors effectively in your business and make lead generation an important component of your companies sales and marketing process.
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